I think at this point we're not popular enough to compete effectively to a point. We're aren't big enough to where distributors and retailers will be interested in buying several thousand bottles and having exclusivity in the Chinese market. Obviously we'd love someone to buy a ton a bottles, and that way we'd be done with it, but it seems that the market for ice wine is still in its infancy. Affluent Chinese are still uneducated about wine, especially dessert wine. Retailers recognize there is potential but they are unwilling to take the risk. Additionally, I'm a little concerned about our price. We are looking to sell a bottle of our ice wine or 500 RMB for a bottle of 200ml. We are confident that it will sell, especially if we have a partner who has a demand for their ice wine already. But, we need to revamp our strategy.
Quality assurance, security, and the prospect of having a thriving and lasting business relationship is what is ideal for St. Laurent. This is why we would prefer to deal with a single partner in China who shares our vision. But, due to reasons mentioned previously it seems expecting someone to invest heavily is a tad unreasonable. Therefore, we need to make several sales to push smaller shipments into China. It will require a little more research on our behalf, but I feel it may be even more beneficial for us.
The big fish is out there, but we need the right bait. Thus, we need to penetrate the market asap and build the culture of drinking icewine from the ground up. I feel that if we get numerous orders of of 250, 500, and 1,000 bottles, we can make more money in the long run. Additionally, we'll learn much about the business and market, so when we do find that big fish, we'll be ready and not get taken advantage of.
The marketing is everything, but if we can get solid investments, we'll be able to promote our product with greater facility. We need a price list, and we need people to try the wine ASAP. Meetings, pitches, we need to get serious.